Sorry! Long post ahead. Day Two of my adventure in China’s Sichuan province started with checking out of my Chengdu hotel and finding my bus assignment for the core of the 2015 Sichuan International Cultural Tourism Festival. Bus 23 would be my home for the next few days.

Literally hundreds of tour operators and travel journalists had been invited to the festival and would all descend on the city of Yibin to learn what the region has to offer to travelers. The scope of the event became apparent as my bus joined a motorcade of buses that never stopped as they made their way toward Yibin. (I eventually saw vehicles numbered as high as 99 but I’m guessing that the total number of vehicles in our motorcade was well over 100 at times. In some places, people were lining the streets to watch it roll by.) Whenever we went through a town, every intersection was controlled by traffic control police so that we could make our way unimpeded. It was surreal to see the manpower that had been brought out and to see the efficiency of the workforce. Quite amazing.

So these first two shots were literally taken through the bus window as we hurtled through the countryside. The landscape was amazing and I saw many areas that I would have loved to have lingered but we were obviously on our way somewhere, and the schedule was out of my hands. The itinerary had been changing frequently and every morning we were verbally given the most recent updates. Today, apparently, we would be stopping for lunch at a distillery.

You’d think I’d have learned by now, but — when in China — always expect something bigger than you would first imagine. Though I hadn’t seen it with my own eyes yet, this is the distillery that we would be visiting: the Wuliangye alcoholic beverage company.

The complex is enormous and — yes — one of the buildings is shaped like a large bottle of alcohol. My head was swimming a bit but I believe I recall them saying that there were over 65,000 employees.

My first sight of the “campus” was actually in what I would assume is the visitor center area as well as the corporate offices. Our parade of buses rolled to a stop and we got out here:

I love the architecture.

The buildings, the landscaping, the sculptures…

I’ve been to a lot of distilleries in my life (don’t judge) but I honestly wasn’t prepared for anything like this. I loved the grandeur and the spectacle of the place.

We had a quick buffet lunch and were then given a tour of several galleries showcasing the products and accomplishments of Wuliangye. There was a “3D” film in an IMAX-style theater that assaulted you with flyovers of the Chinese countryside. There was a presentation on the history of Wuliangye, how it was developed and how it became the incredibly popular and successful product that it is today.

That’s right. A history presentation. Anywhere else in the world, this probably would have been done via a quirky, stiff industrial video. But not here. Not in China. We experienced a live-action history presentation in a giant, domed structure with a cast of colorfully costumed performers.

I’m tempted to stop here and let you all catch your breath. Maybe save the rest for a “part 2” post but, no, I’ll just keep going so that you can enjoy the full ride just like I did. Enjoy the show:

After the show, we boarded our buses again, but we weren’t finished at Wuliangye. We made two or three more stops — one with a marching band at a pagoda, one with the big overlook of the entire factory complex I showed before, one with a showroom of many specialty bottles of Wuliangye sporting price tags that were difficult to comprehend.

Back on bus #23, we were told our next stop would be at a historical village. It was clear that we would be continuing our tour of the incredible land of contrasts that is China. More on that, next time…